Brand Usage Guidelines

These guidelines ensure that retailers represent Chaizing Fireflies Nature’s Dispensary accurately, consistently, and professionally across all platforms. The apothecary’s brand identity is warm, editorial, handcrafted, and botanically grounded — and these rules help maintain that integrity.

All retailers must follow the usage standards below when applying logos, colors, typography, and imagery. These guidelines protect the lineage and visual identity of Chaizing Fireflies across all retail environments.

Logo Usage

Retailers must use approved logo files exactly as provided. Logos may not be altered, recolored, stretched, or modified in any way. If you need the official logo files, please contact Chaizing Fireflies directly.

  • Use approved logo files only
  • No recoloring or tinting
  • No stretching or distortion
  • No adding outlines or shadows
  • Maintain clear space around the logo

Color Usage

The Chaizing Fireflies palette reflects the apothecary’s olive‑glass aesthetic. Retailers must use approved colors only. If you need the official palette values, please request them directly.

  • Olive Glass — #2A3026
  • Deep Moss — #3A4234
  • Warm Clay — #C9A86A
  • Ivory Glow — #FFF6D8
  • Gold Embers — #FFD782

Typography Usage

Typography is a core part of the brand identity. Retailers must use approved fonts for headings, body text, and promotional materials. If you need the official font files or guidance, please contact Chaizing Fireflies.

  • Primary Serif — Cormorant Garamond
  • Secondary Serif — Playfair Display
  • Body Sans — Lato
  • No decorative or script fonts
  • Maintain generous line height

Imagery Usage

Retailers must use approved imagery only. Filters, recoloring, or altering the tone of images is not permitted. If you need official imagery, please request access directly.

  • Use approved product photography
  • No filters or recoloring
  • No cropping out labels or branding
  • No AI‑generated product imagery
  • Maintain warm, natural lighting

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Navigate back to the Brand Assets chamber for additional retailer resources.

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