Download Typography Guide
This page provides retailers with the official Chaizing Fireflies typography standards for use in signage, product descriptions, digital storefronts, and promotional materials. Typography is a core part of the apothecary’s identity — elegant, warm, editorial, and botanically grounded.
All files are provided in PDF format for easy reference in both digital and print environments.
Approved Brand Fonts
Primary Serif — Cormorant Garamond
Secondary Serif — Playfair Display
Body Sans — Lato
Download Typography Guide
Typography Usage Rules
Retailers must follow all typography rules when representing Chaizing Fireflies. This includes correct font pairing, spacing, and maintaining the apothecary’s editorial tone.
- Use approved fonts only
- Do not substitute serif fonts
- Maintain generous line height
- Use serif for headings, sans‑serif for body
- No decorative or script fonts